With a rallying cry of "Bread. It's Essential," Grains for LIFE is a public education
campaign to underscore the beneficial role that grain products
- particularly bread - play in a healthy, balanced diet. This
marks the Grain Foods Foundation's first effort to tout the nutritional benefits
of bread and grains - not just the taste.
A recent survey of more than 2,000 American adult consumers conducted by Harris Interactive® for the Grain Foods Foundation found that while 50% of those surveyed indicate that they "love eating bread" and 50% say they "eat bread almost every day," only a scant 12 percent are aware that bread can contribute to the prevention of serious health conditions.
Designed to reinforce the many ways bread and grain products can contribute to longevity, intelligent eating, fitness and energy, the campaign will reach consumers on the street, in health-based locations such as gyms and physician offices, in grocery stores and on the web here at www.grainpower.org.
We invite you to tap into our scientifically-sound resources and panel of experts to learn more about why bread and grains are essential. To set up an interview or request additional information, please contact:
Jennifer Geiger
978.468.8958
jennifer.geiger@mullen.com
